Google Affiliate Network (GAN) closes up

As a webmaster and blogger you are always out there looking for great and effective ways to earn money on your websites. Not long ago I joined the Google Affiliate Network, and 50 minutes ago I received the following email from GAN (Google Affiliate Network).

Dear Publisher,

As you may have read in our recent email, we’ve made the difficult decision to retire Google Affiliate Network (GAN). According to your GAN Online Program Terms and Conditions and AdSense Terms and Conditions, we will suspend all GAN services, except for certain reporting and payments functionality, on July 31, 2013. On October 31, 2013, we will suspend and terminate any remaining GAN services.

Publisher payments will be disbursed for your GAN network activity generated through July 31, 2013. For clarity, the last day that new activity will be tracked through GAN (including conversions) is July 31, 2013.

Affiliate publishers can continue to earn AdSense revenue through the AdSense network. Thanks for your support of our affiliate product, and we look forward to helping you grow your business in the future.

The Google Affiliate Network Team

For some people this might hit hard on their business and income, but most of the companies that have worked with the Google Affiliate Network until now will for sure find new affiliate networks to work with so that bloggers and webmasters can keep their cooperation with that partner up and going. And let us not forget that it is not only the bloggers who need this relationship, but the company receiving new customers from the webmasters, so I am quite sure that most people will find a good solution and not lose out on to much income because of this.

Why is the Google Affiliate Network closing up?

I do not really now, but I guess it can be as simple as the fact that it did not generate the income and profit Google expected it to. So, instead of spending time and money on a project giving little win, why not just the same time and money on something far more profitable? That would be my theory. I have read elsewhere that it could be some inner conflict causing GAN to close up, but I think the first theory is much more likely.

Google Affiliate Network

If you have any further insight on the subject or have some interesting thoughts to share concerning the Google Affiliate Network, please write a comment!

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